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(Copy) https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1602102301633-3GBSOBNZZELC6IB2VW04/Pitch_Iconography_WEB_CULTURAL+FIT.png Pitch (Copy) https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1602102531623-RPTLGWGDN8UTKCL896DE/Pitch_Iconography_WEB_CONNECT.png Pitch (Copy) https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1602102558928-8BC93HN047ET6Z3I3A16/Pitch_Iconography_WEB_DISCOVER.png Pitch (Copy) https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1602102518261-25L9XV4UH10784MWATMW/Pitch_Iconography_WEB_SHARE.png Pitch (Copy) https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1602101459839-7YVW5ETWF5PHPSWL28KS/MissAmerica.gif Pitch (Copy) https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1602101480825-T2UVW69YSNCNQPVJ0RB1/NancyDrew.gif Pitch (Copy) https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1602102938537-S9O3G751VH6KC0S1JXE5/IMG_3053_edited_3.jpg Pitch (Copy) - Process Overview We recruited over 30 participants all with different professional backgrounds and from different geographic statistics to get a holistic view of our broad customer demographic. This questionnaire was sent out and we followed up with one-on-one calls with certain participants to further pick their brains and get a deeper understanding of their thought process and responses. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1602101021357-FRY31AFDX9NDDK1PITFD/Pitch_Iconography__WEB_SHOWCASE+YOUR+TRUE+SELF-1.png Pitch (Copy) https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1602101323033-F5HDSB1FWAI66A8T2CHQ/image-asset.png Pitch (Copy) https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1602101170811-2IND7ZWTMED3Z7VLOZUY/Pitch_Iconography__WEB_UNIQUE+DESIGN+%26+BRANDING-1.png Pitch (Copy) https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1602101043014-W4GHKHEU142XXO85HWSS/Pitch_Iconography__WEB_STAND+OUT+IN+A+CROWD+OF+RESUMES-1.png Pitch (Copy) 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https://www.rodrigojmiguel.com/secret-monster-club daily 0.75 2025-08-15 https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/215286fc-caaf-4e11-bb7f-9ac25146d10a/MonsterClub_GIF.gif Secret Monster Club - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/7606c4e3-9ba9-4c3a-852c-d297d5441b1c/Bark_Sketches_Monsters_FINAL.png Secret Monster Club - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/71d15aea-18c4-4088-bb0c-f01338e7f58e/MonsterClub_SlidesForWeb-17.png Secret Monster Club - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/72362173-c77c-41da-ac3f-00f336300564/MonsterClub_SlidesForWeb-21.png Secret Monster 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https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/26cbfc13-1b27-4423-8055-ae667cd7b3b2/SC-ATB_213514_BRRU-L_0710.jpg Secret Monster Club https://www.rodrigojmiguel.com/barkbox daily 0.75 2025-08-15 https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/b5b20d3d-d8cf-44f7-8091-78233f0ff2af/Barkbox__Overview_3_SubscriptionModel.png Barkbox - Designing with a Subscription Model One of the most unique aspects of BARK’s workflow is our monthly subscription model. Design timelines are staggered and always in motion—we may be kicking off August’s box while finalizing July’s assortment and approving production orders for November. This overlapping cadence requires strategic planning, coordination, and deep collaboration across teams. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/6e825495-e73e-4036-b501-1caaa8f4186f/Barkbox_SlidesForWeb.png Barkbox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/9dc7aa91-8c5b-4bcb-aa45-80e1743e97f9/Barkbox__Process_Step-4.png Barkbox - Step 4: Product Development Once designs are approved, I lead the transition into development, coordinating with sourcing partners and factories to ensure accuracy and quality. While I previously managed this process directly through Centric PLM, we now collaborate via detailed comment cards submitted to sourcing, who liaise with factories to generate updated design cards. Most toys go through 3–5 iterative rounds of sampling, addressing materials, construction, and safety. For high-risk toys, I initiate internal testing and play sessions, refining molds and specifications to meet safety and durability standards. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/dc56b2a0-cc51-4dd4-8464-6d0a16379f0f/Barkbox__Overview_1_MyRoleEvolution.png Barkbox - My Role & Evolution I joined BARK as an Industrial Designer for the Super Chewer team, crafting ultra-durable toys for the toughest pups. Leveraging my background in both hard and soft goods, I quickly expanded into a Senior Industrial Designer role, overseeing collections across Super Chewer and Plush categories. My strength in project management, design operations, and cross-disciplinary collaboration led to my promotion to Design Manager, where I now oversee toy design and development for all DTC and ATB collections—managing creative direction, timelines, and output across teams on a fast-paced monthly cycle. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/0bd0deef-32ae-4516-b83f-ef2853ec8462/Barkbox__Process_Step-2.png Barkbox - Step 2: Design Rounds We move through three structured concept review stages: Initial, Refined, and Finalized. I manage both my own designs and guide team reviews—synthesizing stakeholder feedback and communicating clear next steps to keep momentum. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/026755c6-9e9d-4ea2-91c1-61db8fae1b33/Barkbox__Overview_2_ProcessImpact.png Barkbox - Process & Impact Beyond design leadership, I’ve played a pivotal role in bridging design with production, safety, and development teams. My contributions include: Leading in-house play testing, material development, and new playstyle R&D Driving factory communication and sample iterations via Centric PLM Facilitating alignment with internal stakeholders at each design milestone Implementing scalable systems for product safety, material approvals, and cross-functional visibility https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/3246b3c6-2ad2-4935-867c-0643f0145468/Barkbox__Process_Step-3.png Barkbox - Step 3: Assortment Planning & Development Midway through design refinement, I collaborate with our planning team to define final assortments that meet design vision, box value, and customer segmentation goals. If gaps arise, I guide quick pivots or optimize existing designs to ensure full lineups are ready for development. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/b683c7dd-219e-4fe4-96a0-511fd29e54ec/Barkbox__Process_Step-5.png Barkbox - Step 5: Costing & Pre-production Throughout development, I partner with production to ensure each box meets target amortized cost goals. Once final costing is approved and pre-production samples are validated, we prepare for launch—and simultaneously begin the cycle again for the next collection. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/6adc6ad3-2113-4fed-a613-4b7b0a13ac9f/Barkbox__Process_Step-1.png Barkbox - Step 1: Ideation & Concepting Each monthly box begins with a creative kickoff led by our Design Director and Art Director, who provide high-level moodboards and visual narratives. 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https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/d728b18a-5178-41c3-85fe-6890d206091a/LittleBusiness_SlidesForWeb_Approach_1_ResearchAndInsights.png Little Business - Research & Insights I started with stakeholder interviews to uncover the business goals, customer pain points, and the “must-have” moments in the user journey. To broaden our perspective, I crafted a client questionnaire that went out to both existing and prospective customers. We approached this creatively, with many questions drawing parallels to familiar daily tasks, making it easier for participants to share candid thoughts without feeling led toward a particular answer. (View a sample of the questionnaire →) This was paired with a competitor analysis that examined how similar service businesses organized their content, guided users to action, and differentiated themselves visually. The result was a clear picture of the audience’s language preferences, trust signals, and navigation habits, forming the foundation for the site’s structure and tone. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/d93807c3-9e19-4e8d-b152-9d12bfc182d7/LittleBusiness_SlidesForWeb_Approach_3_InformationArchitecture.png Little Business - Information Architecture Using the content framework, I designed a streamlined site map that reduced complexity and grouped related content into intuitive categories. Page flows were mapped to align with user mental models, making it easy for visitors to scan, orient themselves, and reach their goals in as few clicks as possible. This also included strategic placement of calls-to-action to encourage engagement without disrupting the browsing experience. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/fc22e2e3-e101-46f0-94fb-efe26b40ec17/LittleBusiness_SlidesForWeb_Approach_4_VisualDesign.png Little Business - Visual Design The design system was crafted to balance professionalism with warmth, while supporting the brand’s goal of being both credible and relatable. I paired clean, modern typography with a soft, friendly color palette and simple iconography to break down complex topics. The layout was designed for flexibility and scalability, then implemented in Webflow to ensure a responsive, mobile-friendly experience and easy client updates without the need for a developer. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/4a6a69d4-e3f5-4884-aa19-9dbcce52d579/LittleBusiness_SlidesForWeb_Approach_2_ContentStrategy.png Little Business - Content Strategy From the research, I developed a concise content framework that prioritized clarity and immediacy. I defined the tone of voice as approachable but authoritative, ensuring messaging felt helpful rather than overwhelming. Each page was given a clear primary purpose, with supporting content structured to guide users toward the next step. Whether that was learning about services or getting in touch. https://www.rodrigojmiguel.com/assets-for-home daily 0.75 2025-08-14 https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/f24e6132-a00e-415f-988f-623623136c84/RodrigoMiguel_Portfolio2020_ProjectMenuImages_08-14-2025-12.png Assets for home https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/8298de85-c6db-490c-95f1-d4ed759c2036/RodrigoMiguel_Portfolio2020_ProjectMenuImages_08-14-2025-13.png Assets for home https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/53a897f4-4c30-4477-9c1e-fda32f518aba/RodrigoMiguel_Portfolio2020_ProjectMenuImages_08-14-2025-14.png Assets for home https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/75094956-46cc-4c35-9d81-d17627e13fba/RodrigoMiguel_Portfolio2020_ProjectMenuImages_08-14-2025-15.png Assets for home https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/020fc38d-8895-4b5a-86f0-65d1f75a3672/RodrigoMiguel_Portfolio2020_ProjectMenuImages_08-14-2025-16.png Assets for home https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/4f141a05-a302-4ddc-9ab2-e5c74b5337a1/RodrigoMiguel_Portfolio2020_ProjectMenuImages_08-14-2025-17.png Assets for home https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/0bec3197-ef18-43f0-91c3-8c8bf70210e1/RodrigoMiguel_Portfolio2020_ProjectMenuImages_08-14-2025-18.png Assets for home https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/56eb1fd4-eb1d-4097-b916-d30d16e1fe6d/RodrigoMiguel_Portfolio2020_ProjectMenuImages_08-14-2025-19.png Assets for home https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/0c679068-98a1-4f73-b200-9a5553d9fab4/RodrigoMiguel_Portfolio2020_ProjectMenuImages_08-14-2025-20.png Assets for home https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/74894e64-20d8-466c-ba40-bac926c4434e/RodrigoMiguel_Portfolio2020_ProjectMenuImages_08-14-2025-21.png Assets for home https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/dc6c4fc4-3e20-4360-b6f2-c24f6379126e/RodrigoMiguel_Portfolio2020_ProjectMenuImages_08-14-2025-22.png Assets for home https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/43630c3b-24e1-4976-b66e-e189b6ee098a/RodrigoMiguel_Portfolio2020_ProjectMenuImages_08-14-2025-23.png Assets for home https://www.rodrigojmiguel.com/work-2 daily 0.75 2025-08-14 https://www.rodrigojmiguel.com/work-test daily 0.75 2025-08-15 https://www.rodrigojmiguel.com/projects daily 0.75 2025-08-15 https://www.rodrigojmiguel.com/projects/michael-kors monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588697878046-Y0DRP0H588LKTMMICQVS/image-asset.jpeg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588697844413-I6ZPNL2AQNKSNZBZFQ2R/39U9LHRE3T-1070_80.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588697931060-7JKK2L85XTCLDGHLN7BL/image-asset.jpeg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588701848851-GEKFYGM7UUQC3O110KTB/image-asset.jpeg Projects - Michael Kors - Step 4: Product Development After concept and material development are done, all of the above comes together as we spec out each individual design and create what we call “Overviews”. These are one-pagers per theme containing color CADs, a BOM, and any specific comments. These are then accompanied by Material Placement guides and sent over to the factories so they can place all material orders and put together the bags. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588700349065-MGQTV4J483P3RFZET82K/IMG_9181.jpg Projects - Michael Kors - Step 1: Ideation + Conception The creative Director, gives our team high-level mood boards for 3 different deliveries. We then take these and interpret them through an accessory filter. We then create a board for each of the overarching delivery messages. These boards contain images including: techniques ideas, silhouette inspiration, artwork and graphics, hardware finishes, trim and detailing, etc. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702505483-TWCHHLV815WM0Q9FCJIZ/image-asset.jpeg Projects - Michael Kors - Step 5: Conception + Factory QA The final step involves doing a Q&A with the factories as they make our samples. Normally factories get around a month to put together our showroom samples. So during this time, we provide support through email and video calls to clarify any of their questions/concerns. After this, samples arrive, market week starts and we send any post-market comments and then these designs go into production and the process starts all over again. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588700455894-WG5XO8BXJ2UGS5BGUGXF/image-asset.jpeg Projects - Michael Kors - Step 2: Presentation + Alignment We then take all of our market research and start the ideation process and show our ideas in the following ways: Create new silhouettes and show these as greyscale, to show functionality and construction details Use existing silhouettes and make Color CADs using material swatches We then take the above and present it to senior leadership. This is repeated as often as necessary until we reach an agreement and everyone signs-off on our designs. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588700551873-3LL5T8NEQ2EOCJCJ3HTH/image-asset.jpeg Projects - Michael Kors - Step 3: Material + Graphic Development Once we land on the concepts we will be designing into that season, we start material development and print development with our mills and tanneries. We work with the Print and Pattern team to develop a print that fits into the overarching capsule that was given to us by our Creative Director, and then send it out for development. We also put in different trials and executions of details and levels of novelty we can include in accessory platforms. For instance, if we know we want to make a varsity stripe program, we would put into work several panels showing different ways to execute a stripe so we can then decide on our favorite. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702730657-2PZQ20ZVM9UMCM61MNWC/_HudsonFlapBkpk_1.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702730948-SF4HGS18I2YAQOLWUC9X/_HudsonFlapBkpk_2.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702730346-9TDCKM5ENNNPQSHOJFWY/_HudsonUtilityXbody_1.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702730865-LKBIXL4J53NMGSCKL5UD/_HudsonUtilityXbody_2.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702730535-GCLTJ9YVYIVEUT15Q98A/ConvertibleTote_1.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702730647-Q9XSKLYKTSBZ66OEABAT/ConvertibleTote_2.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702731176-696O5XAUPA18RHY3XZL4/ConvertibleTote_3.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702731432-N2S4O9UR56H18K2OC9SQ/DrawstringBkpkTote_1.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702731387-3MKUW9YGWN8OOH1AGVRG/DrawstringBkpkTote_2.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702802651-I0WY8AT6YVJ77K7E59B8/FlapBkpkKxT_1.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702803102-S19735Z0ELN7H4MZSEUN/FlapBkpkKxT_2.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702806260-RKT107XNGMWV8RWV5RLX/FlapBkpkKxT_3.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702802901-5KP0OVQFVNMUFFLQQ9SX/FlatKxTBkpk_1.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702803253-39W4NDT2OVIMIFCE8TOO/FlatKxTBkpk_2.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702803252-T6KMAW7Q53NQO5BAG2GO/FlyknitBkpk_1.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702803455-R90Y00T34WBNJMKERISF/FlyknitBkpk_2.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702803564-X0FWD3ZJ58AU8W9A8YAT/KennedyXbody_1.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702803920-YX6DL9JKKDFLBUG8V43J/KennedyXbody_2.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702819863-GMI8WBBP3ARFF48NKHY5/PhoneXbodyPop_1.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702851034-DLDYO5NUQAIR8IYR19WF/PhoneXbodyPop_2.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702819913-6HMASWA2QOEHHJM9ZW2F/PopHipBag_1.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702822229-B9IBBX74GDPAJS0KSJJN/PopHipBag_2.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702821218-URAVS4OBJ4QNE4N3JRZY/SideSportBkpk_Blk_1.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702822182-9DLAR2C3THUMGY7IG813/SideSportBkpk_Blk_2.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702821527-A9ICVIIS5F7HVUL3PY85/xBeltBraided_1.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702823841-VY34MXH2MVSU15SVC88V/xBeltBraided_2.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702823101-A5TWLV9J2ZV50P0CHS54/xBeltMK_1.jpg Projects - Michael Kors https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588702872520-EG18ZK9D57CXLOXQQSZN/xBeltMK_2.jpg Projects - Michael Kors https://www.rodrigojmiguel.com/projects/playground monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588621036606-WOFIO7E9WGEXK548HQ2W/image-asset.jpeg Projects - Playground https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588621079087-Y4J0LOSPCIDFDIW9DC0U/image-asset.jpeg Projects - Playground https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588620961533-IT6WZVRAW81TB43NDCUR/image-asset.jpeg Projects - Playground https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588620920598-5A58SLOFNPK8G39S3UAJ/Research.jpg Projects - Playground https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588621143723-3ZDKCZREJRUOXNR8HIM6/image-asset.jpeg Projects - Playground https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588621256399-T9OHZOKWZA62GLBY1H58/image-asset.jpeg Projects - Playground https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588621316824-3WBH5FSXX0724RRSOU5K/image-asset.png Projects - Playground https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588621921908-F7LNUTSIGPGR1C7V3WVW/image-asset.jpeg Projects - Playground - Construction + Execution When making this bag, I wanted to create a piece that would challenge all your senses to evoke the feeling of being young again and playing with your favorite toys. Some of the materials were challenging to work with, but after several trials and processes, I was able to make the prototype you see below. I had to use different thicknesses of fillers and facings to create the structured shape I wanted. Attaching the toy soldiers was all done by hand stitching each one of them onto the flap of the backpack. I refrained myself from using glue because I wanted to sew them on in a way where you could still move them around and play with them. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588621636471-S8HMMJ5Y6BN62B412BEP/RodriBackpack-2.jpg Projects - Playground https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588621639768-MDVWJ8I8A1KMMJHDO1VA/RodriBackpack-4.jpg Projects - Playground https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588621633452-5MQ02C2L0ZV4MAFKSFPL/RodriBackpack-26.jpg Projects - Playground https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588621632735-BV3IBYWDAGJNACTSRM3V/RodriBackpack-28.jpg Projects - Playground https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588621635881-M3HMU03IEATDSIKS85IN/RodriBackpack-30.jpg Projects - Playground https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588621635221-5BR4JKFYNHY0YKO1ULQP/RodriBackpack-35.jpg Projects - Playground https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588621638971-E2WB5XJS3U519L8L6EP2/RodriBackpack-36.jpg Projects - Playground https://www.rodrigojmiguel.com/projects/buggie-bites monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588354213654-S9Q3A32ZEMYWBWTAN7HQ/image-asset.jpeg Projects - Buggie Bites https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1589473059902-1M0QB4W6DUE8TB3VPRSK/image-asset.jpeg Projects - Buggie Bites - Study Details I talked to a total of 10 participants, parents between the age bracket 25-35. 6 of these participants had previously owned the Starry Teether and 4 had decided to go with a competitor’s teether. When talking to them it was important to understand: What factors were most important when buying a teether for their babies ranked in order (motricity development skills, overall shape and design, price point, materials, etc.) What their point of view was on teethers? (Is this something you want your baby to still use and value as he grows up? Is this a momentary toy that your baby will only use during his teething months?) https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588353174354-AMPEAVK4J8D46RINN3VL/image-asset.jpeg Projects - Buggie Bites https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588353806440-OY8NTA61S9KRWDKQR0VW/image-asset.jpeg Projects - Buggie Bites https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588352891058-LKHH3HASHITHQUMJW4P3/image-asset.jpeg Projects - Buggie Bites https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588353238117-TMGXNFGY36W53R2S7ZA0/image-asset.jpeg Projects - Buggie Bites https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1589473124472-AMXECT6G5VGFV2JBX9O0/image-asset.jpeg Projects - Buggie Bites https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588355239868-GF1VH3AJHHSU738KZLGF/image-asset.png Projects - Buggie Bites https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588356288400-DOJ3WNTKN3A5EKYUUKZK/image-asset.jpeg Projects - Buggie Bites https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588356338297-C7GE1BDNCP2A7ZCOU9J5/image-asset.jpeg Projects - Buggie Bites https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588356360301-4Z6RW0CW0Z59XB5C9Y0B/image-asset.jpeg Projects - Buggie Bites https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588356776191-QF54GUKKDPYLCFZYUEDB/image-asset.jpeg Projects - Buggie Bites https://www.rodrigojmiguel.com/projects/reebok monthly 0.5 2020-10-07 https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588611717389-7NZDCNB3BBIWGC5FQY16/Cortextags.jpg Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588611678481-DCNIXW6HYMPFARE2RPZ2/CortexBox.jpg Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588611477473-ZZUNUN66P8GK5O9Q40J7/sustainabledetails.jpg Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588612310037-BD6YE08TI8FMYL8E3XL3/Design%2BObjective_2.jpg Projects - Reebok - Project Briefing During this ten week journey, we researched and ideated ways in which reebok could repurpose their waste and excess materials and create new products or raw materials for their core line through a sustainable product line. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588611898536-42PJKGHHNF5M37U382BR/Design%252BObjective_1.jpg Projects - Reebok - Research + Ideation At first we had to do some primary research to outline what their competitors were doing to keep a sustainable approach in their designs Afterwards, we came up with more than 50 different ideas detailing ways in which we could create sustainable processes or products that they could include in their production and product cycle. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588610985364-UQP5EN82JHB55CSV99QI/image-asset.jpeg Projects - Reebok - Development + Handoff After showing all the research and preliminary ideas to the stakeholders, we then narrowed them down to a smaller cluster of options for us to dive deeper and design into. We then created a curated set of options for the Reebok stakeholders to then narrow down even further. After this exercise we were able to come up with a succinct plan to develop a line of accessories and apparel that featured details made out of end of roll fabrics. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608473218-LWAGMT3OOA2E3XFE1S7K/image-asset.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588610219823-GOMDZEMMPM0I6VGRYIQ9/image-asset.jpeg Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608920804-3ONJYV2UQDUBG0RLSPBD/Reebok_PB.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608709359-VWT78ZNPMCYWJF4QOJB1/ReebokSketches_01.jpg Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608903195-KYRTCCJ8Q2BHSHXE4WR9/Reebok_PB3.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608712358-4F1KJSEHI9L762JCI94O/ReebokSketches_02.jpg Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608915148-TT6RROE764SL4RH8JQDH/Reebok_PB4.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608712754-J12V0KDVZ3JKEFICN3WE/ReebokSketches_03.jpg Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608903728-YSEMSNWUWBQ1MM2GDUQH/Reebok_PB5.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608713216-L3HWL83VKB3EL7V7Y7AJ/ReebokSketches_04.jpg Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608912439-MD03FAM7WH9IQ13BH8N5/Reebok_PB6.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608712160-H327192IBU63N99QGYIM/ReebokSketches_05.jpg Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608903830-EB48S01CX6FVHOB76UUQ/Reebok_PB7.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608916778-DDKI1OJ7DFDR9M8Z5V65/Reebok_PB8.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608910315-HNYWBK7FFG0IVT5MJNZN/Reebok_PB9.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608911907-VXXI6PHK6OC9PHLFNR5W/Reebok_PB10.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608915779-B8ZKIYLB8ODBBCFPFVQ6/Reebok_PB11.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608918237-PBLKBJOYRYULK83U21CQ/Reebok_PB12.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608918523-IQPYS038YMAWKNWZ29WU/Reebok_PB13.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608924495-4WQW1IRUE784VLFFBGUG/Reebok_PB14.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608919866-GQUR521RTYIIVJ9TPCS7/Reebok_PB15.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608919708-JGF6XCXCJC573O49Q7T7/Reebok_PB16.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608921063-1YS2VYGIR7QT0NC85KOY/Reebok_PB17.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608924957-F79LPYLZP7H6OEBEJSK9/Reebok_PB18.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608935024-RBAVL8QKDNGOO8ZQMDX4/Reebok_PB19.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608928495-ICOSSIZ1VIWBJPDML0QY/Reebok_PB20.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608939803-6BLTR1MEQ9Y0Z8CRGV94/Reebok_PB21.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608929694-OEFXF5FQXDFXH1HGHMS9/Reebok_PB22.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608936819-35X2V00IT2EI47VVHOTR/Reebok_PB23.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608928910-PECGGDNDO8BR4BE3ONNK/Reebok_PB24.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608931911-FYYD6Z9NH2GKRC5MIU0B/Reebok_PB25.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608932176-5G5DL0Q48RI83PT4RR4B/Reebok_PB26.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608934619-3ZUBJWVQ8N3CH9I3CEEV/Reebok_PB27.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608934010-757LW10BUNB17DP7E44V/Reebok_PB28.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608933961-N4L9MITTZ66Y97I6AWXW/Reebok_PB29.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608935257-7ME4UKQWIDSOHI2WRD85/Reebok_PB31.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608939690-TLX8NCOIZB08937CDADN/Reebok_PB32.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608937682-WUHP6I3A0YKDOP1WLGUP/Reebok_PB33.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608945896-GQDXK01YWRJ5PZZVO68Y/Reebok_PB34.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608946683-IZSSYE0PDRO16UA2POBF/Reebok_PB35.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608943624-P3IQG7MBBIAA1UZPW83G/Reebok_PB36.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608940477-HQ8WLD6UKKYX5HAXWF9L/Reebok_PB37.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608945595-YWAZDHLQZMOL50P34DIO/Reebok_PB38.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608946417-AMCG79AC0YXJWC76MIWF/Reebok_PB39.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608946724-FXRO9K4HWQVRAOUDI3C4/Reebok_PB40.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608946764-083RGWGXJQGNUHGT4ZNG/Reebok_PB41.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608952426-DSOO9MYMUONPMT7LEQRR/Reebok_PB42.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608951516-67IN58NZ6RCJTSSKJUBI/Reebok_PB43.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608953504-BZ252MMRKB2UWTF120B1/Reebok_PB44.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608949552-9U3N3H4RKJA2R1H8XVT9/Reebok_PB45.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608952088-1U33Y5GTEUINAYU9K7Q4/Reebok_PB46.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608951443-XVQM4DZVIQQYYNL3N2AS/Reebok_PB47.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608956044-FDUD1G8UL571FFMN4QW2/Reebok_PB48.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588608954998-1FGWW40Q4JO32RYVK39E/Reebok_PB49.png Projects - 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Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588609104643-ZDENM2PVVZWTP5TI51BN/Reebok_PB107.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588609102621-UXLVGWAXWZUJN774YPOA/Reebok_PB108.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588609102635-TK2TDTHN13WY6AGVW5O8/Reebok_PB109.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588609102748-8YBOJRY9084WD847FAPT/Reebok_PB111.png Projects - Reebok https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588609105207-2D7KLKQ7SG1SXN6BIHIC/Reebok_PB112.png Projects - Reebok https://www.rodrigojmiguel.com/projects/the-chaat-company monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587678076977-ZAHYO5IQ1BBHWZPUFV0A/ProductDe Projects - The Chaat Company https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587678989426-Y97B6FEDK7OGC5JUYLWY/image-asset.jpeg Projects - The Chaat Company https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587678941893-VBE0VOJ63JG8T8WV7X6S/Screen%2BShot%2B2017-06-14%2Bat%2B11.07.02%2BAM.jpg Projects - The Chaat Company https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587679048128-NQP5OWFGBW6C90ZFJCOD/image-asset.jpeg Projects - The Chaat Company https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587679112524-5A2P02WFEOEN19SLU124/image-asset.jpeg Projects - The Chaat Company https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587679885385-F8O0DHM1PK34883QZNT0/image-asset.jpeg Projects - The Chaat Company https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587679856000-80OS5J5NFIGRCP4FI5PL/image-asset.jpeg Projects - The Chaat Company https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587679707978-TOOI7U4E0VAIEMMK1RY4/Screen%2BShot%2B2018-01-27%2Bat%2B2.06.22%2BPM.jpg Projects - The Chaat Company https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587679929298-1JWY0309CRMQCPK3LQBO/image-asset.png Projects - The Chaat Company https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587679679919-3GV7AIR4ZWRR2N9RW0NH/Screen%2BShot%2B2018-01-27%2Bat%2B2.17.44%2BPM.jpg Projects - The Chaat Company https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587679339133-6336FF7KDY77XDEU4E6S/ChaatWebsite.jpg Projects - The Chaat Company https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587678138747-D2FZITLTZR6XMB3QQ5TK/chaat+sketches_Page_1.jpg Projects - The Chaat Company https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587678132498-P6LM77BJRSAW2I2R1LRM/chaat+sketches_Page_2.jpg.jpg Projects - The Chaat Company https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587678131899-ZTL8BP9OZBDS3ZLP1I30/chaat+sketches_Page_3.jpg Projects - The Chaat Company https://www.rodrigojmiguel.com/projects/chase-finn monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588862599929-XCT8JJGUZQH01HFR3HAO/img_4315_720.jpg Projects - Chase Finn https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588862581311-O9WUQU05JC2GYV4QMO2I/img_4305_720.jpg Projects - Chase Finn https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588796594039-TXL2AFE6K2EEDESW8ABR/Journaling.jpg Projects - Chase Finn https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588796642387-904AN0G1AJ3RTGKNL8MO/Secondary%2BResearch.jpg Projects - Chase Finn https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588796495719-EKLZWGK9H7FGGC9VVH8S/One-on-one%2BInterviews.jpg Projects - Chase Finn https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588797716276-8X1NB3OMA2864V1RW5IJ/Archetypes-01.png Projects - Chase Finn https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588798012591-RKFSZEZN7M2H5WC0KTSC/Concept2_Dream+Catcher.png Projects - Chase Finn https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588797989697-N5UN939EKSQ61ANBFP1L/Concept1_Pizza.png Projects - Chase Finn https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588796808732-4WI514MFNUCFRLEQM7HQ/Synthesis.jpg Projects - Chase Finn https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588796544528-N0WN72WDQ975CFDX9C7F/Intercepts.jpg Projects - Chase Finn https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588804908520-A8N0CVNZVS6R30A1XY9U/ProcessOverview-FINAL-02.jpg Projects - Chase Finn - Process Overview We created lo-fi key screens for both concepts (Pizza and Dream Catcher), in which users walked through simple scenarios, allowing us to collect information on how they were interacting with each product and helping us identify pain points in the process. Examples of these scenarios involve things like rating your transactions by needs or wants or tying an emotion to each transaction. This was really informative to identify patterns and behaviors users were implementing to complete these tasks. It was also helpful to see what features and ideas they were drawn to and why. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588803303930-XZ10GZKKKOUCPP3F2H89/Home+Screen_3.jpg Projects - Chase Finn https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588803330903-W0SLSKR3ISVFE8XZ1PAJ/Rating_3.jpg Projects - Chase Finn https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588798453803-OJJEU6HTHKAO0ALQ4L4H/ProcessOverview.JPG Projects - Chase Finn - Process Overview Using card organization exercises, we were able to identify the importance of certain features when it comes to your baking app. We also created a few different options of lo-fi prototypes using different navigation paradigms to understand what was preferred by the users when doing common banking tasks. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588803464731-CUXKSPFPCNACEI6GA3MV/Autosave_3.jpg Projects - Chase Finn - AUTOSAVE Participants would want to create a savings rule based on spending because it felt like a new, exciting way to save money. Participants enjoyed that this allowed them to save incrementally because they wouldn’t realistically take the time to do this manually. All participants voiced excitement about the auto-save rule functionality and would set rules if they had this app. Participants’ mental model (Double Joy or Punishment) affected the factors they would include in their auto-saving rules. No participants wanted to use emotion to create savings rule, as they felt this would be too unpredictable for them to know how much money would be moving out of their checking account. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588803519868-2GVL3G3B9A4GGXCNLDGY/RatingSpendingViz_3.jpg Projects - Chase Finn - RATING/SPENDING VISUALIZATIONS There was a relatively even split between those who wanted to interpret their information themselves and those who wanted help doing so. Those who wanted help interpreting their information were most interested in visualizations and insights with a forward call to action. Those who wanted to interpret their information themselves were most interested in raw data and recommendations and were the least interested in visualizations. All of the participants seemed to be open to raw data and recommendations regardless of their preference on how they wanted to interpret their own information. Insights need to be more actionable and feel personalized in order to be of value to participants. Participants wanted to be able to explore their trends with multiple views (weekly, monthly, and yearly) in order to scrutinize recent spending in detail while also seeing how it fits into their larger spending trends. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588803446229-7M7SW1HSL6AYT9MXUVSN/SavingMM-DJ-P_3.jpg Projects - Chase Finn - SAVING MENTAL MODELS From past rounds of research we identified two ways to understand money. One mental model (punishers) values “needed” purchases over “wants,” and use negative punishment to save. The other mental model (double joy) values “wanted” purchases over “needs,” and uses positive reinforcement to save. Mental models impact the way in which participants receive and respond to content. Both mental models would accept “double joy” content. Even though both mental models would accept “double joy” content, “punishers” also need “punishment” content in order to find the most value out of the app. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588803414853-YR9OT6L9QT0YJ53I99N8/Home_3.jpg Projects - Chase Finn - HOME PAGE Participants liked seeing all available features in a single screen that acts as a “launching pad.” Participants acknowledged there would be a learning curve with this new paradigm, as it would be the first banking app with this type of navigation, but were interested in this more concise way of showing an overview of information. Most participants liked being able to see their checking balance on the home page Some participants liked having the ATM feature on the homepage Most participants expected to swipe out of detailed pages to get back to the home screen https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588803974960-H0C0UR7OX0D5V7R36XR3/Direction+J.png Projects - Chase Finn https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588803945726-SIB9LXSHCCZ1AA709IBP/Direction+L.png Projects - Chase Finn https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588803961053-XJL3RMQFTV9XA4OUOFRR/Direction+M.png Projects - Chase Finn https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588804616428-IMJKSS60RJCX2J6QA38S/HeroShot.jpg Projects - Chase Finn https://www.rodrigojmiguel.com/projects/bender monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588617301154-CR340YA64GN2BH5NIIWS/image-asset.jpeg Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588617338700-SGYCHXNJTTDSDXAW0CGG/image-asset.jpeg Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588617368314-9A263HDY5MDYY5K6RZE1/image-asset.jpeg Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588617600617-QA7BJOVE5C3C7HICGZNQ/image-asset.png Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588617413728-WEUFMKK92R8RJRTDAEQL/image-asset.png Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588618820015-3GUZPQ08IZNZ5YLSI8I1/image-asset.jpeg Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588618701419-OKFEOJM0CQZH5QVYRIHT/IMG_8252.JPG Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588618920733-EXILD5YGIMQL0APU3BUR/image-asset.jpeg Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588618745822-G4U4XEYQJ19ENBIH6C6N/IMG_8604.JPG Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588618785013-N9JYEMA8NOK5USIFK771/image-asset.jpeg Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588617628480-01MJ8KRFHHKQLV7HG04I/image-asset.png Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588617667151-L67YIDPEC2R4W1B3T27B/image-asset.png Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588617804604-MO8ACFS7SEQQVG2B3QGX/omgSHOES-1.jpg Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588617804876-X7T5R5GNB5CHFZJGB5MO/omgSHOES-2.jpg Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588617804790-LYFWKHZVMOC3266GGEWM/omgSHOES-4.jpg Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588617804784-FAIUK7UFJYTV236ZSD5E/omgSHOES-5.jpg Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588617805087-4XRBVA862HSRG7RBMIP8/omgSHOES-6.jpg Projects - Bender https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588617804807-4FHZYWHSHLGH6BACCZLM/omgSHOES-7.jpg Projects - Bender https://www.rodrigojmiguel.com/projects/bare monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588347935458-ASLSWZU9PROKXG4RWWFF/image-asset.jpeg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588349523702-4RZ9RPPGQD2QPGRY0FUK/image-asset.jpeg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588347988160-3832BON9VJ7N64H9WDRN/image-asset.jpeg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588352064843-BW38NE7WOB0LL9ITS05V/ProductRendering_1.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588352079951-5BYT3CU8XJ2OVBJUKY6Y/ProductRendering_2.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588352028214-GIMMFT51DMSUFQ8254B9/Ideation.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1588348735082-RQZ7B9NAISZCTP2Y90PR/image-asset.jpeg Projects - Bare - Construction and Execution I made all three bags in this collection. I first started with making multiple rough paper mock-ups to get the dimensions right. Once I felt good with the sizing, I started working on my patterns based on my technical drawings. This part took the longest, as I had certain construction limitations while trying to use materials like bungee and wood. After figuring out the best way to construct and make the bags I cut out all my pieces and started assembling them. This process included machine and hand stitching, edge painting, making and assembling the wood pieces, etc. When possible I would use hand tacks around the designs of all 3 bags to give it that tactile hand-made feel, to touch at the emotional aspect of my mood board. https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155702710-MP5NVAGSU8DOI96G6X1T/Handbags-2.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155712495-PU68S5KYT67J3N5SLAAO/Handbags-3.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155712310-ZHGSVV4GOW5XM936BPCV/Handbags-5.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155713109-FZ3JB02FH8FF7G1HSP4F/Handbags-7.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155713711-QGBK1MW0JGL5JAL2GA5Q/Handbags-9.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155713109-XV3S4SV4YQN51R9POIBA/Handbags-10.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155714688-K10DDCADHZWH5H1N6DWG/Handbags-11.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155733926-UNWTD3GOPL3N9O28H3AA/Handbags-13.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155735669-B4OK4KMZ0WF22JG3O0Q1/Handbags-14.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155735549-ITVQN5AY5BQL2EGHU5V3/Handbags-17.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155735072-4LVG5YI1MI8YNTJKDIHW/Handbags-19.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155735169-A7EO5W9POE6G2MGGFQRE/Handbags-20.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155734333-CAKABCRKBTYK1MBGFFD7/Handbags-21.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155776792-3WIGKK2PBIGVXPP4FL4Y/Handbags-22.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155778291-ZQP1YVVK0DUQTDV9T6FF/Handbags-24.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155778095-60Z7K5NYFFR35Q5IJQ7N/Handbags-28.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155767811-KJRAAK4YSIUKG4P5E7FQ/LITERALLYHandbags-2.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155771443-41YQ7SSUNH82MARZE3T8/LITERALLYHandbags-4.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155768739-D36UNYDBY4PNF6ZWA38P/LITERALLYHandbags-5.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155781374-PCZ0D609RLCOSE6CAAMH/LITERALLYHandbags-8.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155785927-FDP6J0VNJW5XUHFR8LWQ/LITERALLYHandbags-10.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155784505-7EIQ2HFQ9F9C0ACKRECF/LITERALLYHandbags-11.jpg Projects - Bare https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1585155787103-NYBREWQVJZRQN5ROJIPT/LITERALLYHandbags-14.jpg Projects - Bare https://www.rodrigojmiguel.com/projects/fossil monthly 0.5 2020-05-07 https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587670552766-PAHVRSRQVMHV3T7YKPPS/image-asset.jpeg Projects - Fossil https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587670576192-2CFUN1BQFKN3RFDBPR2W/image-asset.jpeg Projects - Fossil https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587668715984-5HR7Y2E7GIY9J4SP6M6M/image-asset.jpeg Projects - Fossil https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587672312135-Y7S2RZB4P72WFVHRSIYV/image-asset.jpeg Projects - Fossil - Julie West 26 y/o Fashion Blogger Manhattan, NY $80,000+ Important factors when looking for a watch: Trendsetter, not afraid to break the mold and wear a show-stopping piece that she can build an outfit around. With her busy schedule, Julie needs a watch that she can easily dress up and dress down and can work for any occasion. Needs a watch designed to blur the lines of gender. Something with fine attention to details that doesn’t work too hard to say “hey, look at me!” https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587668817348-ERQ1KC3SK2U52I3LVWHK/Fossil%2Bsketches%2BFOR%2BWEBSITE.png Projects - Fossil https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587668940120-EQHK8KCI8BW5N8IRAJDN/watches+variations.png Projects - Fossil https://images.squarespace-cdn.com/content/v1/5e791827b1051f6e49dcf6ed/1587669197590-T4BFTVFBRL7U80SC1IJ5/Final+Products.png Projects - Fossil